I Blogged on May 11 and again on May 12th about the interesting ways that the TV Show LOST was integrating Ads into its online game and incenting viewers to actually watch the commercials instead of TiVo'ing past them. Finally, mainstream media, CNN Money, has picked up on this topic as well.
She also introduced a concept that the network called "content wraps": mini-shows that would appear three times a night during commercials that could be sponsored by advertisers and feature product promotion.
Each "content wrap" would tell a story. The example Ostroff gave was of two people going on a blind date.
One media buyer said that the concept was interesting and that if done effectively could keep viewers from using digital video recorders (DVRs) to fast forward through ads.
"The content wraps looked smart. It's the type of opportunity that marketers want," said Brad Adgate, senior vice president of corporate research for Horizon Media, a marketing firm. He added that younger viewers in particular may be interested in these types of mini-shows.
So now I am going to be looking forward to the commercials? I don't think so. How flexible and creative can this "content" be if it has to incorporate the products of a wide variety of advertisers in a short period of time?
"Bob, I can't believe you cheated on me while wearing those Nike shoes I bought you at Target last week! I knew I should have waited until this weekend to buy them...they'll be on sale for $69.99."
"Whatever Judy, I saw you drinking a Coke with that Abercrombie and Fitch model."
James Joyner offers up some comments on his blog as well.
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