This has been a pet project of mine for a few months now and I am glad to say that it is finally up and running. The idea came to me while reading "Blogs to Riches" in New York Magazine back in February of this year. The article discussed the fact that it is very hard for bloggers to get noticed.
A very small number of blogs enjoy hundreds and hundreds of inbound links—the A-list, as it were. But almost all others have very few sites pointing to them.
Basically, all of the B-list and C-list bloggers (who may well be very talented) link to the A-list blogs in hope of getting noticed. All this accomplishes is making the A-listers more powerful, while the B's and C's stay where they are. It is very hard to break through the clutter, as many of you know.
At the same time, I am having conversations with our sales team about their need for more content in certain areas. There are some things that the Post is just not going to write about on a regular basis.
The BlogRoll program seemed to be a great solution to both challenges. Some bloggers are open to putting advertising on their site, so why not strike deals with them and help them do that. With the potential of 8 Million monthly visitors seeing this link, it could very well be the catalyst that them noticed.
At this point this is an experiment to see what kind of interest we get from the bloggers out there. We have 3 partners at launch. Creative Weblogging, BootsNAll and AllBusiness. They each have tons of high quality blogs under their wings and have been great to work with so far.
Admittedly, right now the index box is a little small and may not be in the most prominent position on the page. Okay, so its definitely at the bottom, but its a start. If the blogosphere embraces this and we see a lot of interest from quality blogs we will grow the size of the index and give it better positioning on the page. We'll just have to wait and see.
Please let me know what you think about the BlogRoll by leaving a comment. If you would like to sign your blog up, visit the BlogRoll Page and submit yourself.
Jeff, this is a great idea. I'm glad that your team and WP is moving in this direction. The landscape is changing, and you guys are in the right direction!
Posted by: Chubbs | Aug 18, 2006 at 11:19
Jeff, I am sure this is a great move. I've been working in advertising for 8 years now and I am definitely convinced that the link between brands, interesting content and readers is a key. Plus you propose an attractive win-win contract, and that is important as well.
Posted by: mindblob | Aug 18, 2006 at 18:17
Jeff, I stumbled here via an article on Adotas. I love this idea! It's brilliant to see a paper like The Post implement something like this.. I'll be very interested to see what comes of it..
Posted by: Jinal Shah | Aug 21, 2006 at 11:54
Jeff: Very smart. I hope you'll keep blogging here about the response you get, internally and externally.
Posted by: Chip Brantley | Aug 28, 2006 at 09:06
It's a very exciting and innovative idea.
Posted by: Goldilocks | Oct 27, 2006 at 18:09
http://cheatsforgames.150m.com/nintendo-game-cube-cheats.html nintendo game cube cheats
http://cheatsforgames.150m.com/game-cheats-ps.html game cheats ps
http://cheatsforgames.150m.com/game-winners-cheats.html game winners cheats
твой сайт самый ебанутыый на свете ты гандон ебучий сука мразь
Posted by: sdgnf | Feb 12, 2008 at 10:25
good posting
Posted by: Trinca | Jun 20, 2008 at 10:45
you've got a very interesting project, very nice!
Posted by: landscape designer | Jul 10, 2008 at 16:42
nice post you have and it's fun reading it
Posted by: french country garden landscaping | Jul 10, 2008 at 17:32
nice blog in here!
Posted by: home renovations bathrooms | Oct 12, 2008 at 22:04
good blog...thanks for sharing!
Posted by: flooring and remodeling | Oct 13, 2008 at 22:22
Thanks, this is a changing industry and always hard to keep up with what is new today.
Posted by: Ideas for Landscaping | Oct 20, 2008 at 16:44
when it comes to garage doors, look for the best!
Posted by: garage door service los angeles | Oct 24, 2008 at 18:51
unique and sophisticated granite countertops for your homes!
Posted by: granite kitchen countertop | Oct 30, 2008 at 16:07
quality pre-cast products, very durable and environment-friendly!
Posted by: septic tanks iowa | Dec 02, 2008 at 13:24
great post. ! it has allot of info that really interests me
Posted by: digger derrick trucks | Jun 02, 2009 at 13:54
Fun Article, Thanks For Sharing
Posted by: Bucket Truck | Sep 29, 2009 at 12:40
Jeff, what a fun article...thanks for sharing!!!
http://www.woodchippersnmore.com
Posted by: Wood Chipper | Sep 29, 2009 at 13:31
That is an interesting idea. Thanks for Sharing!
Posted by: Used Bucket Truck | Sep 29, 2009 at 13:41
I recently came across your blog and have been reading about landscaping. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Posted by: Backyard landscape design | Nov 03, 2009 at 06:12
Its really good to see this blog, u have nice information about landscaping. Images here are also good. I will like too see this blog again.
Posted by: Landscape Design Services | Nov 30, 2009 at 09:56
Awesome Blog. Thanks for sharing. Keep up the awesome work!! :)
Posted by: Boom Truck | Dec 01, 2009 at 15:45
Program launched is here.
Posted by: celebrity oops | Dec 25, 2009 at 22:48