Over the last year or so I have occasionally stopped by Seth Godins' blog but I must admit that I never really "got it" until I heard him on the "Across The Sound" podcast. I sent Seth an email afterward and he sent me a free copy of "Small is the New Big". The book is a collection of past posts from his blog, which on the surface sounds old and outdated. However, Seth's perspective on things challenges what you think you know and drives you to act on your passions and beliefs. I've been converted.
Here's a recent example. On Friday Seth posted this list of 17 Ways to Defend the Status Quo:
- "That will never work."
- "... That said, the labor laws make it difficult for us to do a lot of the suggestions [you] put out. And we do live in a lawsuit oriented society.""
- "Can you show me some research that demonstrates that this will work?"
- "Well, if you had some real-world experience, then you would understand."
- "I don't think our customers will go for that, and without them we'd never be able to afford to try this."
- "It's fantastic, but the salesforce won't like it."
- "The salesforce is willing to give it a try, but [major retailer] won't stock it."
- "There are government regulations and this won't be permitted."
- "Well, this might work for other people, but I think we'll stick with what we've got."
- "We'll let someone else prove it works... it won't take long to catch up."
- "Our team doesn't have the technical chops to do this."
- "Maybe in the next budget cycle."
- "We need to finish this initiative first."
- "It's been done before."
- "It's never been done before."
- "We'll get back to you on this."
- "We're already doing it."
How many times have you heard one of these lines? I particularly like 14 and 15...How many people/organizations are caught in that vicious cycle?
Here is why this is relevant to the theme of my blog. The changing media landscape poses challenges for all of us in "traditional media" everyday. We can choose to either fight change or meet it head on and embrace it as an opportunity to improve and grow. Those of us embracing change are always going to be bombarded by these quotes from the "resistance"...even those within our own organizations. Lets recognize these words for what they are and do what we can to keep our heads up and do what we know is right.
Every blog I read serves its own purpose. Some keep me up to date on the industry, competitors, new technologies, great ad campaigns, but Seth's blog is a first read every morning for one specific purpose. It gets me fired up and motivated to fight the good fight, to look at things differently, to challenge the status quo, to do things that have never been done before and most importantly, to not be afraid of failure.